the Fender-Bender free essay sample

Examination of The Fender-Bender Ramon TIANGUIS Perezs The Fender-Bender gives some knowledge on the manner of thinking of being a foreigner. In this paper Mr. Perez is communicating to the peruser that even a little mishap could cause enormous issues. One such issue could be the chance of being sent back to his local nation. Without migration papers, without a driving license, and having hit another vehicle. I feel as though Im one stage away from Mexico. (Pg. 79) Mr. Perez utilizes Narration and Definition to attempt to pick up he perusers consideration. Apparently the proposition is about a settlers battle to stay in this nation with or without the correct administrative work required. Mr. Perez assumes liability for the mishap however doesn't figure he ought to be dealt with uniquely in contrast to any other person. Not having the papers important to demonstrate what his identity is, appears to the peruser to be of no inner voice to Mr. We will compose a custom exposition test on the Fender-Bender or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Perez. Minor, just a scratch on the paint and a pimple-sized gouge (Pg. 79) is the manner by which Mr. Perez portrays to the peruser how little and unimportant the mishap showed up. His tone is to some degree on edge. Mr. Perez utilizes his words to change his importance at the outset when discussing his drivers permit. He needs to pay for the harm as opposed to getting the police in question. This isn't an exceptional practice for Illegal outsiders. Paying for the harm is a superior answer for them than the chance of being extradited. An outsider is characterized as an outsider. The United States has numerous undocumented foreigners. Foreigners are regularly examined in the media, however only very seldom are the eelings and considerations clarified. Huge numbers of them locate their own selfs in a similar dilemma that Mr. Perez faces in this article. This is an issue in the United States and ought to be paid attention to. Simultaneously we have numerous Mexicans and different societies that were conceived in the United States making them residents at the same time, without the papers to demonstrate who they are it could cause them a similar concern as Mr. Perez. Perez, Ramon The Fender-sender.

Lumbar fusion Essay -- Health, Diseases, Back Pain

In 1993, Will, a 49-year-old pipeline welder began encountering back agony. From the start he accepted the agony was because of typical muscle strain subsequent to buckling down at work, however numerous years after the fact the torment despite everything hadn't died down, and had gotten progressively more regrettable. In 2002, Will was encountering more elevated levels of agony in his lower back, and torment going down the rear of his left leg. Through the span of a year this agony developed into a wounding sensation in his thigh, that would go back and forth in electric stun like blasts. Will was making some difficut memories working with abrupt onsets of weakening torment so he chose to take a break from work and counsel his PCP. Will's first assessment by his essential consideration doctor comprised of testing his adaptability and checking his back muscles for firmness and fits in the wake of performing load bearing activities. Will's PCP discovered indications of a muscle strain, so he sent him home with a remedy of ibuprofen, and exhorted Will to take a break work to rest. Taking things simple following fourteen days off from work hadn't improved Will's condition, so he came back to see his PCP. X-beams were taken and the specialist found indications of joint pain in Will's spine. The specialist wasn't certain of his conclusion, so he reffered Will to a spine treatment expert to experience exercise based recuperation with the expectation that the agony may be eased in the wake of fortifying the back muscles. On the off chance that the back agony despite everything didn't improve in the wake of taking these measures, a MRI (attractive reverberation imaging) of the lumbar zone would be thought of. Low back torment is the fifth most normal purpose behind all doctor visits in the United States, [1] so when specialists see patients with instances of incessant lower back agony like Will's, they ordinarily recommend medicati... ...her significant thought is that fake circle substitution medical procedure requires a foremost methodology through the stomach, and can make significant harm significant veins, digestive organs, and urinary framework segments. Will's herniated circles are situated in the lower lumbar locale, and these vertabae have a low level of flexation contrasted with vertabrae higher up in the spine. This implies substitution plates won't help that much in holding portability, and lumbar combination won't diminish flexation by that high of a degree. The experience of the specialist ought to likewise be mulled over, and scarcely any specialists have satisfactory involvement in all out plate substitution right now. These reasons persuade that a lumbar combination would be the most secure medical procedure for Will, giving sufficient help with discomfort, and wouldn't constrain his scope of movement enough to warrant substitution circles.

Device Free Time And Work-Life Balance †MyAssignmenthelp.com

Question: Talk about the Device Free Time And Work-Life Balance. Answer: Presentation The thought of the work-life balance had been presented during the mid-nineteenth century furthermore adjusting work-life, the possibility of individual joy developed with the presentation of the word recreation during the Industrial period (Harvard Business Review, 2018). Gadget extra time, for example, going through quality occasions with family, conversing with shut ones demonstrated profitable. The proposal explanation is that gadget extra time is as significant as adjusting work-life as it helps in lessening pressure and gives recreation. Conversation In the current day, with the development of present day innovation individuals began attempting to keep up an equalization life among innovation and work life and chose to change to gadget free life for more delight. In like manner there are different advantages of gadget leisure time, for example, it helps in going through quality occasions with the families and shut ones without getting required into innovation (Pontes, Szabo Griffiths, 2015). Investing energy with families helps in making more grounded bonds, can take part in different family exercises and in addition family helps in managing distressing circumstance without breaking a sweat. According to the report it has been indicated that half of the people like investing energy with their families more than investing time with innovation (Coontz, 2016). Aside from this, gadget leisure time helps in sustaining positive practices inside people by investing more energy with families. Aside from this, gadget spare time likewise u rge up close and personal correspondence, as larger part of the individuals depends on innovation to speak with others; henceforth this extends the hole between people (Derks Bakker, 2014). Consequently, it is essential to have gadget leisure time to start two-route discussion, as this will assist with improving their social abilities. It is additionally essential to take note of that as work-life balance helps in giving better and sound ways of life to individuals as it helps in lessening burnouts, expands care. Essentially gadget extra time will in general accomplish every one of these things in a superior manner. Individuals in the current days keep an eye on additional time on gadgets; along these lines it is significant for people to have more gadget extra time (Mamatha, Hanakeri Aminabhavi, 2016). When daily without the web, helps in bringing positive changes among the people as people can commit their occasions on different exercises that remember investing energy for sports, little outings and that's only the tip of the iceberg. According to the report, the normal American invests the vast majority of their recreation energy by resting and sports. As indicated by the American Time Use Survey, Americans will in general invest their relaxation energy more on different exercises than on innovations and gadgets and 60% Americans invest their recreation time by sitting in front of the TV. Preceding this, gadget leisure time improves in making imaginative thoughts and as needs be expands the profitability. Preceding that 82% people expressed that their profitability crumbled by utilizing innovations and gadgets (Wang, 2011). Individuals are such a great amount of subject to innovation that they look for help of the web for least complex of the errand. In this manner, gadget free life gives individuals to think more and to think carefully in a progressively innovative manner. Aside from this, gadget extra time likewise causes in giving tranquility to mind as continually utilizing gadgets influences the cerebrum and along these lines decreases the degree of fixation. Despite the fact that there have been reports that utilizing of current innovations helps in expanding information and thoughts and people will in general burn through the majority of their in gadgets. According to the ongoing information, it has been demonstrated that 87% of the individuals of Singapore are dependent on gadgets, though, 89% of Americans experienced body torment because of various sitting stances created while utilizing gadgets (Harvard Business Review, 2018). It has been expressed by numerous researchers that utilization of shrewd gadgets helps in monetary development of the nation. Preceding that, 59% people of Turkey relies upon the web for doing most straightforward of errand, consequently they can't build up their own inventiveness (Wang, 2017). Be that as it may, utilization of gadgets in leisure time estrange people from social exercises and get-togethers, lessens their innovativeness and in particular influences their mind. Subsequently, it is imperative to h ave gadget leisure time as work life balance, as it assists with urging more up close and personal correspondence, going through more occasions with loved ones, decreases pressure and assists with keeping up a sound and adjusted ways of life. End From the above article it could be presumed that in the current day with the approach of present day gadgets people began investing more energy in innovations, yet it ought to be restricted so individuals can give some uninterrupted alone time. Aside from this, gadget spare time is viewed as significant as work-life balance as it gives different positive results and above all aides in expanding their own efficiency and fixation power. References Coontz, S. (2016).The way we never were: American families and the wistfulness trap. Hachette UK. Derks, D., Bakker, A. B. (2014). Cell phone use, workhome impedance, and burnout: A journal concentrate on the job of recovery.Applied Psychology,63(3), 411-440. Fan, L., Liu, X., Wang, B., Wang, L. (2017). Intuitiveness, commitment, and innovation reliance: understanding clients innovation use behaviour.Behaviour Information Technology,36(2), 113-124. Harvard Business Review. (2018).Device-Free Time Is as Important as Work-Life Balance. [online] Available at: https://hbr.org/2017/04/gadget leisure time-is-as-significant as-work-life-balance Mamatha, S. L., Hanakeri, P. An., Aminabhavi, V. A. (2016). Effect of contraptions on passionate development, thinking capacity of school students.International Journal of Applied Research 2016,2(3), 749-755. Pontes, H. M., Szabo, A., Griffiths, M. D. (2015). The effect of Internet-put together explicit exercises with respect to the impression of Internet dependence, personal satisfaction, and inordinate use: A cross-sectional study.Addictive Behaviors Reports,1, 19-25. Shu, Q., Tu, Q., Wang, K. (2011). The effect of PC self-adequacy and innovation reliance on PC related technostress: A social psychological hypothesis perspective.International Journal of Human-Computer Interaction,27(10), 923-939.

Why Nobody Is Talking About What Are Some Social Issues

Why Nobody Is Talking About What Are Some Social Issues When you compose a social issue essay, it is very important to clearly show your private view of the issue. If you're going to effectively engage with social issues like pornography, certain you will need to understand thyself. There are some main things you want to learn about before you even begin picking social issues essay topics. Women and girls face unimaginable challenges in practically every region of the world. Keeping a continuous interest in varied social fields isn't just beneficial for staying connected to the social reality, it is likewise an advantage for businesses that are looking to stay on top of the curve. The usage of brain-imaging practices, together with other sensitive experimental strategies, is very likely to prove fruitful here. There are a number of methods people use to combat social problems. Thus, it's belief system or the cultural conditioning of the people which isn't letting the socie ty to modify at a speedy pace. Our governments, then, believe they don't have enough time to inform us. Urbanization can lead to overcrowding, pollution, inadequate sanitation, and political instability which then could result in violent conflict, which is never great for the surroundings. Hate crimes are a developing issue especially in school settings due to the young populations which exist. How to Choose What Are Some Social Issues As stated by the National Biotechnology Journal Mental wellbeing, there's very little information regarding mental wellness and in the South communities. Economy The economy has an important role in social problems that affect students. Huge societies are a somewhat new sort of civilization, taking into consideration the history of humankind. Americans should take pride in the progress we've made and ought to demand our leaders keep up the fight. Nonprofit organizations are often formed for the only goal of solving a social matter. Media i s the strongest tool of communication. It has played an important role in order to focus on the social issues in almost every era. Proper media sensitization is needed for a big change to occur. Educators recognize that metal detectors alone won't address the issue. For instance, there is the issue of expert control, which takes place when the biomedical field is so dominant in the area of medicine. What Are Some Social Issues Secrets Most people simply don't know what things to do or the best way to do it. If only a few individuals are speaking out against it, then it isn't a social matter. Unequal opportunity Within the world of judgment is the social problem of unequal education opportunities for people who come from smaller backgrounds. Throughout the life program, there are social problems connected with distinct ages. A Startling Fact about What Are Some Social Issues Uncovered Needless to say, it's not that easy. There are several social problems that haunt the education system. The list might go on and it's not a all-inclusive list. Under-funded school systems have fewer resources, employees and programs to cope with issues or keep them in the very first location, states Public School Review. The growth in mass shootings throughout the USA has brought the matter of gun control into the spotlight as a social matter. As a consequence, social issues can be raised by the unequal distribution of funding between public schools, including that seen in the usa. The range of microcephaly cases in Brazil are increasing, particularly in the Northeast of the nation. Besides teen pregnancy, there are a huge number of important identified social issues in the USA today. In years past your high school senior could graduate and go work at the neighborhood factory for the remainder of their life and produce a great living. Some might never effect you at all throughout your everyday life. Which is terrifying because most of us know getting help is the very best thing to do. You're building a photo of a social issue, and you want to bring up every potential side of the story. Characteristics of What Are Some Social Issues In education there are some rather huge issues that we need to contend with, and they're not all about accountability and mandates. There's also no unified database for most public sector expenditures globally and so it is quite tricky to measure anything on a worldwide scale. Then there are the wellness concerns. Who are the important stakeholders, what are a number of the innovations being implemented to attempt to solve it.

Should Prostitution Be Legalized - 2016 Words

A persuasive essay on if prostitution should be criminalized or decriminalized. The involvement of Prostitution comes from engaging enrolling in sexual activities with a another person for payment. The world is a dangerous place, sex work is a dangerous profession and people today have a right to be safe from harm and threats. Thousands of women in the present day are involved in prostitution and abuse is an everyday terror for them; about 82% of reported people say that they have been physically assaulted since entering the field of sex work. (Farley and Howard par. 3). There are many different views on whether the act of prostitution should be legalized or not and the debate has been a major topic for many years. Some people believe that sex work should be legalized because it could decrease the overall act incidence of prostitution, decrease the rate of sexually transmitted diseases as well as decrease the exploitation that comes with it. Although, others believe that the legalization will increase some things such as violence, the crime rate, STD’s, r obbery and the risk of unwanted pregnancies. Prostitution should not be legalized because the rate of rape could easily increase, the rate of human trafficking could easily increase and the rate of STD’s could easily increase. One reason why sex work should not be legalized is because the legalization could easily increase the rate that women are getting raped. â€Å"For women who are prostitutes, rape is every bit as traumaticShow MoreRelatedShould Prostitution Be Legalized?1406 Words   |  6 PagesProstitution is one of the largest controversial issue facing the United States. The definition of prostitution, according to Merriam-Webster’s Dictionary, is the act or practice of engaging in sexual relations especially for the money. Prostitution has been constantly bashed by the media and is currently legal in only one state. In this state, only one county has banned prostitution. Why is it illegal? What is wrong with prostitution that has made it illegal? These are the important questions thatRead MoreShould Prostitution Be Legalized?1048 Words   |  5 PagesWalker May,15,2015 Should prostitution be legalized? Most of us have heard of prostitution and the controversial opinions of people whether it should be legalized or not. The fact is that prostitution has been practiced for many years regardless of its legality. As defined in the dictionary prostitution is the exchange of sex for money. Out of the 50 states in the U.S., Nevada is the only states were prostitution is legal. On the other hand, in some European countries prostitution is not illegal andRead MoreShould Prostitution Be Legalized?1111 Words   |  5 PagesProstitution has been around for a very long time. There has been great debates over the last few decades about prostitution law reform. It is accepted by some, denied by others, or just forbidden. Prostitution is that one thing that people do and does not get brought up for discussion after the fact. It is what some people call dirty and distasteful. But prostitution whether legalized or not will continue to happen. I will argue that prostitution should be legalized becaus e it would bring more benefitRead MoreShould Prostitution be Legalized?1658 Words   |  7 PagesProstitution is an issue that has been debated in many countries. 22 countries have legalized prostitution. In the United States, prostitution is only legal in 11 rural counties in Nevada. It used to be legal in Rhode Island due to a loophole, but since 2009, it has been illegal. Women are not the only ones who are prostitutes, about 20 to 30% of prostitutes are male, which means both genders are affected by laws against prostitution. Men and women should be allowed to choose how they want to useRead MoreProstitution Should Be Legalized?1072 Words   |  5 PagesProstitution in America Some consider prostitution to be evil, sin incarnated. They believe that the act of fornication with an unknown and unloved person is unholy and should be punishable. They may believe that those who are prostitutes are not human, but instead creatures that have given into their most primal lust. To give into the carnal temptation of sex, and to resolve it through means that are not considered normal, sentences one to eternal damnation. Or so some believe, and I respect theirRead MoreShould Prostitution Be Legalized?1663 Words   |  7 PagesDecriminalizing prostitution in the United States will be a hazard to the nation. Prostitution has been often called one of the oldest jobs in the world. However, it has been illegal in nearly all societies throughout history. Currently, there have been various countries where prostitution has been legalized by the government, allowing people over eighteen year olds to work as prostitutes legally. Nonetheless, those countries have had several neg ative effects following the legalization of prostitution. NeverthelessRead MoreShould Prostitution Be Legalized?1725 Words   |  7 PagesProstitution Should Be Legalized Some say prostitution is the world s oldest profession. Yet, only a small percentage of the world’s government allows it. The legalization of prostitution is a very controversial topic due to many people’s moral beliefs. Prostitutes all over the world are treated as outcasts. A reason for people to be against prostitution could be due to their religious beliefs, moral standpoints, or lack of knowledge over the subject. Many religions state that sex outside of marriageRead MoreShould Prostitution Be Legalized?1188 Words   |  5 PagesShould Prostitution be legalized? Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. Picture in your mind this scenario: Jane is a 26 year old single woman who makes her living working the streets as a prostitute. She is clean, and is tested regularlyRead MoreShould Prostitution Be Legalized?1411 Words   |  6 PagesShould prostitution be Legalized? Whether or not prostitution should be legalized is, for some, a morally plagued question. The value society puts on sex can directly affect whether or not legalization will be considered. Even within Europe there is a drift. While France has banned prostitution it is legal in Germany, and has been since 2002. Is France morally outstanding, or is there something more to prostitution then what generally thought? The legalization of prostitution will affect many otherRead MoreShould Prostitution Be Legalized?1537 Words   |  7 PagesProfessor Petretto English 111 15 Nov. 2016 Should Prostitution be Legalized? Prostitution has been and may always be one of the most controversial topics in the United States. While there are some who argue that prostitution should be legalized, others do not agree with this theory. Some advocates argue that prostitution is a victimless crime and that it should be a decision that one chooses on his or her own. They also believe that the legalization of prostitution will minimize crime, increase tax revenue

Dbq Ap Euro Peasents Essay - 1358 Words

Broderick Haney AP Euro Period: 1 14 September 2012 The Progressive Peasant Revolution Inhabiting the Holy Roman Empire in the 16th century, the upper class considered peasants a mere subhuman. Conversely, Martin Luther, a German professor of theology, influenced reformation to the German state. This reformation focused on the peasants, especially the peasant revolt of 1524. As the revolution continued, the Peasant Parliament formed to coordinate activates and strive for optimistic results of the revolt. Consequently, peasants offered moderate reforms that were supported by the towns, but condemned by the nobility and the leading Protestant reformer, Martin Luther. This would be known as the largest uprising in Europe before the†¦show more content†¦Lorenz Fries stresses this anger in his report to the Archbishop of Wurzburg, as he describes the wealth’s inability to share their profits and income with the poor (Doc 8). The peasants believe they are entitled to a share of wealth because all are considered to be brothe rs in the public eye of God. Considering Fries’s report is secret, it most likely states his candid opinions (Pov3). Although economic oppression is a crucial factor in pushing the revolt, Protestant influence is responsible for the revolt as well. Protestant ideals also contributed a major role in causing the peasants’ revolts. Leonhard von Eck, the Chancellor Bavaria, understood the key function of Protestant ideas when he reported to Duke Ludwig of Bavaria that â€Å"this rebellion has been undertaken to repress the princes and the nobility and has its ultimate source in Lutheran teaching for the peasants relate a majority of their demands to the Word of God, the Gospel, and brotherly love.†(Doc 1). Von Eck has deciphered that the peasants’ drive to reform is based from the Lutheran religion, which stresses the devotion God’s Law and divine grace. Although Von Eck is a superior government official who has a duty in upholding order and stability, his assessment is insightful (Pov 4). Martin Luther and other Protestant reformers had proclaimed the spiritual freedoms of Christians from the Catholic Church. Peasants’ leaders such as

Market Research Proposal and Positioning Map free essay sample

Arguments to choose this type of survey: * Quick way to get results * Cheap * Easy to analyze * Various options of visual aids (e. g. diagrams, charts) can be done automatically * Best way for high response rate, especially if possibility to win free gift is offered to the respondents who will fill out the questionnaire (e. g. offer them to win X1 Fitness or other sports accessory) Also personal interviews with key decision makers would be very helpful. Arguments to choose this type of survey: Respondents who can offer special insight It will cost a lot less than traditional face-to-face interviews, because a lot less staff will be needed to carry out surveys, when interviewing only few people * There is no need to motivate respondents, because they are interested in generating more sales Research Design Research has to be carried out by sending out online questionnaire (as well as paper version) and interviewing face-to-face key decision makers in the market (managers of leading sport accessory and electronics stores). First method of research would help to identify how the product is perceived by customers, second would help to get some advertisements ideas. Research will be focused on quantitative information, since it is much easier to analyze (especially if there are many respondents). Also there would be some qualitative information involved, mainly to find out about product perception. This project focuses on field research. First of all, paper questionnaires should be sent out to professional athletes, fitness centres and sport equipment/electronics store’s customers to be filled out. At the top of the questionnaire there should be a picture and description of the product. There should be possibility to win a prize mentioned at the top as well, for high response rate. Secondly, links to online questionnaire should be posted to various websites (sport/health/technical related blogs, sport supplies e-shops, electronic devices e-shops, sport/health/technical related groups on Facebook, etc). Problem Statement The research is done to find out about new product perception among current and potential customers, and create advertising strategy adapted to the main target group. Questionnaire Types of questions: 1. Personal information (e. g. How old are you? ; What is your monthly income? ) 2. Sport habits (e. g. How often do you work out? ; Do you use personal trainer services? If no, why? ; 3. Product perception (e. g. Please rate the following features of X1 Fitness on how important they are to you; What do you like most about our new product? open question; What do you like least? open question; Which of the following benefits is more useful to you? ; How interested you were in buying X1 Fitness if it was available to you? ; Other than the product itself, which of the following would most influence you when deciding to buy a new product like this? ; Where do you prefer to buy electronic devices? ; How do you get information about different electronic devices? First group of questions need to be asked to identify target group. It would be easiest to do by identifying age and income. Second group of questions needs to be asked to analyze different exercising habits by different people. Third group of questions is the most important one and has most questions. To create effective advertising strategy it’s vital to understand features and benefits of the product that are appealing for the consumer (both of these are open questions to find out real opinion, not a suggested one), as well as buying influencing factors. Two last questions will give some ideas about distribution and advertising channels. Interviewing face-to-face key decision makers It should be structured and personal interviews with key decision makers in the industry (managers of leading sport accessory and electronics stores). Opportunity to gather data outside customer perspective and get valuable ideas for the advertising is not to be missed. Respondents who work in the industry have special insight. Most probably they will share opinions to generate more profit for both sides. Types of questions to be asked: 1. Product potential (do you sell similar products? what products sell best? ; what does the customers think about different products who have the same feature? ) 2. Advertising suggestions (what advertising/promotion campaigns do you currently run for sport accessories? ; what is the customer response to these campaigns? ; please list few very successful advertising campaigns for sport accessory products – open que stion; advertising suggestion of the X1 Fitness product) Analysis of the results Results have to gathered and analyzed in 2 different groups: fitness centers customers and respondents who filled out online questionnaire and professional athletes. Depending on resources for advertising, 2 different campaigns could be created to target two different groups of potential customers: one for professional athletes and one for sport enthusiasts. If advertising expenses have to be minimal, only one advertising strategy could be created, focused on main target group (similar income rate, age group and sport habits). Either way strategy has to be focused on the most important features and benefits as well as customer likes/dislikes about the product. Face-to-face interviews most probably offer different kind of perspective. It will help to create appealing advertising campaign that really works. Cafe Verona To make useful positioning map a lot of information about the company and competitors is needed. In the project description not too much information is provided and there is very little information on the Internet (websites crucial for attracting tourists, e. g. http://www. goteborg. com, http://www. tripadvisor. com, does not have any information about Cafe Verona). It does not have a website of it’s own nor Facebook page and it doesn’t help to advertise the business. It is more useful to use star diagram instead of typical two axes positioning map. This way more attributes influencing customer decision will be considered, instead only few. To get clear understanding about customer preferences and reasons behind it, market research has to be done, about how important each of these attributes are for the customer. Factors for the market positioning map: Pricing is an important measure for the customer, especially in this economic climate. Expensive and prestigious cafe attract completely different kind of target group than budget cafe. Catering businesses that have similar pricing are the closest competitors. Wide or limited choice of products offered is also very important factor for the customer. If there are only few options on the menu there are less chances customer will find what he likes. Service is one of the key factors when evaluating cafe/restaurant. Friendly and professional staff can make the experience better or worse. It also means a lot for the first impression and gives suggestion about the level of the eatery. Environment makes an impact for the overall impression about the eatery. Good environment is pleasant, relaxing and welcoming, not too noisy or crowded. Serving size is also important factor, especially looking at the reviews of different eateries. Customers are not willing to pay high price for small portions of food, unless it’s fancy famous restaurant serving exceptional quality food. Quality is the overall impression about the eatery. Customers decide about the quality by evaluating how professional the staff is, how comfortable environment is, interior of the eatery, etc. Star positioning map: Criteria for identifying competitors could be eateries (cafes and restaurants) that: * Offer similar products and/or service strategy * Have same target groups * Have similar pricing * Are located in same area Cafes/restaurants that are similar can be compared easier. There have to be not too many attributes by which cafes/restaurants are being compared. If there are a lot, only very small group will be considered as competitors, but there might be much more on the market. Key attributes mentioned above will select similar type of cafe/restaurant which appeals for the same target group.

Cloning Pluses Essays - Cloning, Molecular Biology, Applied Genetics

Cloning Pluses Have you ever imagined what life would be like if we could eliminate human problems? This is the question that arises when the issue of cloning is brought up. Cloning is the process where by organisms, cells, or microorganisms are copied to produce an almost identical genotype. Cloning is beneficial to humanity. It can help solve organ limitations, cure diseases, and take a giant step forward toward immortality. One of the strongest reasons to support that cloning is beneficial to humanity is that there would be a solution to organ limitation. One of the greatest problems in medicine today is that many people need organs for various reasons, which are not available. This creates a lot of unnecessary deaths, and problems for patients. There are not enough organs to supply the need in demand. Currently in America, 2300 of the 40,000 Americans who needed a new heart in 1997 got one. That means that approximately 94% did not receive one. This is just the heart we are talking about. Imagine the staggering number of organs that are needed in the world. For example, in the States, there are 36,00 patients waiting for an organ transplant. Also, about one third of these patients waiting will die because of the lack of available organs. There are a great number of failures with organ donation. The failures can cause serious illness, and possible death. Therefore, cloning human organs is very beneficial to humanity. If we cloned human organs we would be eliminating a major killer to the human race and providing patients worldwide with a healthy cloned organ. If the organ was rejected, we simply make another one to suit the patient. This could be continued until there is match. There would be no waiting lists, less complications, and almost no deaths. Cloning would help us benefit by solving organ donation problems. another great reason to clone humans is that it would cure diseases. Secondly, another persuasive reason that cloning is beneficial to humanity is that it would cure diseases. One of the most important facts in disease is that we do not have the technology to find a cure to the problem. An example would be some defective genes embedded within humans, these genes allow people to become sick when they would otherwise remain healthy. However , if we are able to clone human, we can understand more about these defective genes and replace them. Cancer is one of the major diseases that is killing people around the world. Many drugs were made to try to prevent this deadly disease, but we are unable to find out how cells differentiate into specific kind of tissue, nor to they understand why cancerous cells lose their differentiation. Through cloning we may be able to produce an effective gene therapy to cure this disease. Addition to this fact, the Taysachs Disease is one of the genetic diseases caused by the missing of an enzyme called hexoseaminidase A. Through cloning, we would be able to create this enzyme and save alot of peoples lives. Finally, the most important reason that cloning is beneficial to humanity is that it would enable us take a giant step towards our immortality. Wouldn't it be great if you did not have to worry about setting old or dying? Well with human cloning this is all possible. Dr. Richard Seed, one of the leading proponents of human cloning technology, suggests that it is possible to reverse the aging process because of what we learn from cloning. Cloning would help reverse aging by teaching us how to set our age back to 20. This is possible because each time a cell is cloned it is treated as a new cell with the age zero. Therefore, cloning would enable human beings to copy their cells and have the new ones with the age zero implanted into them when they are older. This would make them feel as if they were 20, but they really are 65. This would allow humans to live to an age that they want, and when they are ready they can choose to die, with some exceptions that are unavoidable death. Human cloning would allow us to essentially live forever. Human cloning is beneficial to our existence. It can help solve organ limitations, cure diseases, and take a step toward living forever. Overall the whole issue of cloning is a great idea that has many positive side effects.

Characteristics of Squamates Reptiles

Characteristics of Squamates Reptiles Squamates (Squamata) are the most diverse of all the reptile groups, with approximately 7400 living species. Squamates include lizards, snakes, and worm lizards. Two characteristics that unite the squamates. The first is that they shed their skin periodically. Some squamates, such as snakes, shed their skin in one piece. Other squamates, such as many lizards, shed their skin in patches. In contrast, non-squamate reptiles regenerate their scales by other means- for example, crocodiles shed a single scale at a time while turtles do not shed the scales that cover their carapace and instead add new layers from beneath. The second characteristic shared by squamates is their uniquely jointed skulls and jaws, which are both strong and flexible. The extraordinary jaw mobility of squamates enables them to open their mouths very wide and in doing so, consume large prey. Additionally, the strength of their skull and jaws provides squamates with a powerful bite grip. Squamates first appeared in the fossil record during the mid-Jurassic and probably existed before that time. The fossil record for squamates is rather sparse. Modern squamates arose about 160 million years ago, during the late Jurassic. The earliest lizard fossils are between 185 and 165 million years old. The closest living relatives of the squamates are the tuatara, followed by the crocodiles and birds. Of all living reptiles,  turtles  are the most distant relatives of the squamates. Like crocodilians, squamates are diapsids, a group of reptiles that possess two holes (or temporal fenestra) on each side of their skull. Key Characteristics The key characteristics of squamates  include: most diverse group of reptilesexceptional skull mobility Classification Squamates are classified within the following taxonomic hierarchy: Animals Chordates Vertebrates Tetrapods Reptiles Squamates Squamates are divided into the following taxonomic groups: Lizards (Lacertilia): There are more than 4,500 species of lizards alive today, making them the most diverse group of all squamates. Members of this group include iguanas, chameleons, geckos, night lizards, blind lizards, skinks, anguids, beaded lizards and many others.Snakes (Serpentes): There are about 2,900 species of snakes alive today. Members of this group include boas, colubrids, pythons, vipers, blind snakes, mole vipers, and sunbeam snakes. Snakes have no limbs but their legless nature doesnt stop them from being among the worlds most formidable reptilian predators.Worm lizards (Amphisbaenia): There are about 130 species of worm lizards alive today. Members of this group are burrowing reptiles that spend most of their life underground. Worm lizards have sturdy skulls that are well suited for digging tunnels.

Operational Auditing Essay Example | Topics and Well Written Essays - 5000 words

Operational Auditing - Essay Example An operational audit is a review of any part of an organization's operating procedures and methods for the purpose of evaluating efficiency and effectiveness. At the completion of an operational audit, management normally expects recommendations for improving operations. An example of an operational audit is evaluating the efficiency and accuracy of processing payroll transactions in a newly installed computer system. Another example, where most accountants would feel less qualified, is evaluating the efficiency, accuracy, and customer satisfaction in processing the distribution of letters and packages by a company such as federal express. Because of the many different areas in which operational effectiveness can be evaluated, it is impossible to characterize the conduct of a typical operational audit. In one organization, the auditor might evaluate the relevancy and sufficiency of the information flow in processing sales. In operational auditing, the reviews are not limited to accounting. They can include the evaluation of organization structure, computer operations, production methods, marketing, and any other area in which the auditor qualified.1 The conduct of an operational audit and the reported results are less easily defined than for either of the other two types of audit.effeciency and effectivene... In addition, establishing criteria for evaluating the information in an operational audit is an extremely subjective matter. In this sense, operational auditing is more like management consulting than what is generally regarded as auditing. Operational Auditing is a non-financial audit that involves a systematic process of evaluating an organization's (or part of an organization's) effectiveness, efficiency, and economy of operations under management's control, and reporting to appropriate persons the results of the evaluation along with recommendations for improvement. Operational auditing focuses on management goals, initiatives and strategic plans to generate innovative solutions for the challenges that face the units and their managers. The process verifies the existence and effectiveness of management controls that are meant to ensure that the unit meets its operating objectives. The scope of the audit is expanded beyond the verification of financial controls or compliance with policies. Operational auditing looks for the existence of management controls (such as leadership, employee empowerment, teamwork, risk assessment, information, communication, resource allocation, productivity measurement, etc.) that support the financial controls in attaining goals set by the units. Desired results of operational audits include discovering innovative solutions, promoting creativity and new ideas, and recommending operational improvements. Effectiveness: Before an operational audit for effectiveness can be performed, there must be specific criteria for what is meant by effectiveness. Effectiveness is the degree to which the organization's objectives are accomplished. An example of an

U.S War on Afghanistan Term Paper Example | Topics and Well Written Essays - 750 words

U.S War on Afghanistan - Term Paper Example Americans truly understand that the question concerning Afghanistan is not about winning the war but whether it leads to national security. The Obama administration should speed up troop withdrawal and turn over combat to the Afghan Army. The Obama administration should speed up troop withdrawal and turn over combat to the Afghan Army. Getting rid of al Qaeda does not need a large scale and long term military presence in Afghanistan for several reasons. First and foremost, we must bear in mind that the military does very well in killing bad people, bombing command centers, destroying enemy troop formations, but not able to find hidden killers. The close cooperation with agencies that enforce foreign law and the scalpel of intelligence sharing has done more in rounding up suspected terrorists as compared to the military force. Whether we choose to stay or withdraw, al Qaeda can capitalize on our choice to remain victorious. If we happen to withdraw, we may appear weak despite the fact that the U.S is responsible for about a half of the military spending in the world. Its power can be projected to the most unreachable places in the word and come up with one of the largest nuclear arsenals globally. The United States of America also seems to be weak if it remains in Afghanistan for a longer period of time. Our military will appear weak, with aimless strategies and irrespective of our efforts; continued military operations will kill more Afghan civilians thus reducing the support we have among the population. Our policy towards Afghanistan has undermined the main U.S. interests in Pakistan. Operations have managed to kill quite a number of high value targets, and this may have gravely degraded al Qaeda’s international capabilities. Unfortunately, our policies are pushing the region’s jihadist insurgency over the boundary into Pakistan. In the year 2007, tribal based groups referred to as the Taliban started emerging in the Pakistan border region in re sponse to frequent Pakistan army incursions. The current U.S. policy is continuously pushing militants into Pakistan cities, thus strengthening the jihadist forces that we are seeking to defeat, therefore, pressing the nuclear armed country into war (Adam 34). Nevertheless, the most terrible thing we can do is concentrate in this region entirely. This is the same thing we did some time back when we funded the mujahedeen, but there were costs for being in the region for a long time. We accomplished very little but gave al Qaeda the chance to push the conflict into Pakistan. America should speed up troop withdrawal; continue with open relations and sharing of intelligence with all countries of the region. It should also deploy Special Forces for operations against particular targets and engage in rigorous surveillance (Schmitt 25). For the last few years, violence in Afghanistan has been dubbed an â€Å"insurgency† which requires the application of a counterinsurgency strategy. This has risen to prominence in the U.S defense force and national security thinking that relies on theology. Counterinsurgency has become common in the present and future wars. It has thus become a new way of war for the Americans. The challenge of counterinsurgency theory and doctrine is that it hinders our ability to apprehend the nature of our predicament in Afghanistan accurately. This theory gives emphasis on the population meeting its needs, developing economies and establishing governmental legitimacy (Cooley 72). According to the theory, most of the population is not sure on whose side they should be on, we should capitalize on this to influence them to choose us. The U.S should withdraw its troops from Afghanistan by using a public timetable. They should negotiate with the government of Afghanistan and other key partners. The U.S public is against the war in Afghanistan thus the war should be brought to an end. Even

Pepsi branding and marketing strategies defined in history Essay Example for Free

Pepsi branding and marketing strategies defined in history Essay In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain drink. It was about 750 microns wide 6 ounces straight sided bottle with paper labels glued to them and a non-descript crown on top. Price was reported to be costing for only a nickel. Advertisement before was done in signage and if you can read the arrow’s text it says: â€Å"look for the trademark† while the bottom label reads, â€Å"healthful and refreshing† (Davidson FSU 2004). In 1903 Caleb sold about 7,968 gallons using the line â€Å"exhilarating invigorating, aids digestion†. This also started his franchising activity to independent investors to about 24 states. In 1905 the logo was first changed then changed again in 1906. The slogan was also changed to the â€Å"original pure food drink† which gives a boost to sales of 38,605 gallons. In 1908 the company was the first to shift from horse drawn carts to motor vehicles mode of delivery. In 1909 Barney Oldfield endorsed Pepsi as â€Å"a bully drink†¦ refreshing, invigorating, a fine bracer before the race.† In 1920 the theme was changed to â€Å"drink Pepsi cola, it will satisfy you†. In 1934 Pepsi cola replaced the 6 ounce bottle to 12 ounce bottle at the same price which is still a nickel. The shift was brought about by the high depression which demands for low cost products but high value. The 12 ounce bottle previously priced at ten cents was slashed to five cents which made a hit because it was of same value as the competitive colas of 6 ounce bottles. It was then known as the Pepsi legacy followed by skyrocketed sales giving the company a real good break. In 1939 they pioneered the idea of a comic strip form of advertising in the newspapers introduced and named as Pepsi Pete promoting the product as â€Å"twice as much for a nickel† which deliberately increased consumer awareness in the process. Pepsi cola was remarkably associated nationwide with two policemen that were patterned after the Keystone Kops and became extremely popular. In 1940 their nationwide advertising campaign theme was changed to: â€Å"Pepsi cola hits the spot, 12 full ounces, that’s a lot twice as much for a nickel too! Pepsi cola is the drink for you.† At the same time, they launched the first jingle in the cola world known as â€Å"Nickel, nickel†. The jingle was recorded in fifty five different languages and produced over one million records played coast to coast on radio. It was well adapted by the consumers and those who have heard the jingle. Their jingles appropriately played to the perception and emotional-psychological responses of the consumers for even fifty years later some still remembered. The logo was also changed to a simpler bolder rounded script letters that is really noticeable. Pepsi cola bottles adapted the embossed 12 ounce bottle designed and had the word Pepsi blown and baked into the side of the bottle while the paper labels were replaced as blown labels also. Pepsi cola began to tap the African American niche market and commenced advertising in a Negro newspaper lead by an all black sales team. They also sponsored a nationwide essay contest hiring African Americans professionals in the process. An advertisement specifically aimed for African Americans was modeled by a black mother holding a six packed Pepsi while the son was reaching out to the bottles. In 1941, the crown was changed to red, white, and blue. This was done to support America’s war effort. They wisely set up a Pepsi canteen in Times Square New York. It served to help families’ record messages for overseas armed service personnel. In 1943 the theme twice as much included â€Å"bigger drink, better taste†. In 1947 one of their ad campaigns profiled prominent African Americans using the title â€Å"Leaders in their field†. Using racism as a selling point, their sales shot up dramatically. In 1949 the theme â€Å"why take less when Pepsi’s best† was added. In 1950 the new logo incorporated the bottle cap look. Advertising was done by promoting Pepsi as an experience rather than a bargain. Slogan was changed to â€Å"more bounce to the ounce†. They relied and invested more with advertising that tripled their sales that year. The jingle was then changed to â€Å"have a Pepsi, the light refreshment†. In 1953 Americans became conscious with weight and health that they changed their slogan to â€Å"the light refreshment†. The formula was also changed with a reduced caloric content. In 1954 the slogan â€Å"refreshing without filling† was incorporated to the light refreshment theme. In 1958 Pepsi was known as the kitchen cola as a result of its bargain branch longtime positioning. This time Pepsi targeted the young fashionable consumers. The slogan was changed to â€Å"be sociable, have a Pepsi†. The bottle was then changed to the swirl designed bottle replacing the old straight sided one. Along with it was the introduction of the ballroom dancing. In 1960 the slogan was changed to â€Å"now it’s Pepsi for those who think young†. It defines youth as a psychological state of mind it maintains its appeal for the post war young generation and to all market segments. Some commercials portrayed people going fishing. In 1962 the logo was changed again with serrated bottle caps along with its Pepsi generation ads. In 1963 12 ounce bottles gave way to16 ounce bottles. Pepsi then introduced the 12 ounce Pepsi cans to the military for transport convenience. Their advertising history’s slogan was introduced as â€Å"come alive, you’re in the Pepsi generation† along with their jingle â€Å"come alive† also. Commercials usually portrayed sports and entertainment concept like motorbikes, amusement park and sand sailing. In 1970 Pepsi introduced the first two liter bottles. They were also the first to respond to consumer’s need for light weight recyclable plastic bottles. In 1973 Pepsi changed its logo again. The slogan was also changed to â€Å"join the Pepsi people, feeling free† which is their very own interpretation of one people but with many personalities. In 1975 Pepsi introduced the Pepsi challenge marketing campaign where the results of the blind tasting test between Pepsi cola and its rival Coca cola was made public through television commercials. Participants picked Pepsi as the cola that taste better. As a result Coca cola changed their formula to taste more like Pepsi. The slogan jingle was then â€Å"you’ve got a lot to live, Pepsi got a lot to give†. On that year   the two liter plastishield bottle was introduced. The theme is to promote to live and to give. In 1978 the 12 packed can were introduced to the market. In 1991 Pepsi introduced the first polyethylene terephthalate (PET) along with the changed of its new logo. In 1993 the slogan was changed to â€Å"be young, have fun† modeled by Shaquille O’Neal. In 2001 Britney Spears run her first Pepsi commercial doing her own version of â€Å"The joy of Pepsi†. In 2003 Pepsi cola has a new theme: â€Å"Pepsi it’s the cola.† It portrays popularity in the cola industry that goes from food to fun. Evaluation For decades Pepsi has defined itself as the slogan wizard that can closely associate with the times and changing lifestyle of the consumers. It has first introduced itself as a health drink which was the very reason why it has garnered a big portion of the cola market pie. As it continued to evolve in the market, it has studied its market well, and has well developed themes and slogans or activities that will create consumer awareness. Marketing strategy has always been the challenge of any external environment and how you select your target market, know the needs of your market and penetrate by spending more on advertisements to create consumer awareness. And how Pepsi has penetrated consumers like the Blacks was by spending on advertisements promoting racism to equality and in return enjoyed skyrocketed sales. Tactics will always change along with the evolution of logos, bottle designs, storyboard and jingles. Jingles and music have a very strong psychological effect on the minds of the consumers. It will always be remembered even if fifty years later. Jingles tune and lyrics stays more in the minds of the consumers longer than plain ads signage, commercials, and slogans. As we have noted Pepsi has been very sensitive with what is happening to its world politically and with the needs of its consumers as portrayed by their continuous changed of slogans and jingles. Pepsi has always been portrayed to be part of the life of their target markets. It was never separated in commercials as plain features of the product but rather as something that consumers can greatly identify with themselves. Marketing was a silent warfare among leading competitors. What Pepsi did was to concentrate on specific untapped niche markets and evolved its theme to be able to maintain consumer database. Pepsi had always been keen to combine on product, price, market, and promotion sometimes as far as demographics and selection which always resulted to a captivated market. Pepsi realized that it should focus and play on product innovation and advertising first to promote the brand and not the reverse. Their strong image was the result of directed marketing mix variables. The slogans were always guided by the concept of people and health as it was presented as a health drink in the first stages of its life. When Pepsi developed its campaign Pepsi generation portraying the product as a trendy drink for the young, it has made other cola products looked stodgy. Branding may offer instant product recognition or sort of identification but it was, for always, a result of effective advertising. Pepsi had successfully made the consumers identified themselves with the product by its series of jingles and slogans with just one unchanged brand name but packed with a lot of commercials and ads networking. One thing for sure Pepsi was able to determine its market changing lifestyle, need, and taste and that the product needs to evolve along with the consumer’s trend. So advertising could well focus on the dominating activity of target market in the life cycle of the product. Perception and emotional responses of the consumers were of very important consideration on Pepsi’s approach in the process of creating consumer’s sense of identification with the product. The main thing that Pepsi had done is to link the product with the consumer and not the consumer linking self with the product. As a result they had a handful of loyal customer base. Summary of Pepsi ads and logos Year 1898: Introduction of Pepsi. Packaging: 750 microns wide, 6 ounces straight sided bottle, paper labels glued to them, non-descript crown on top Cost: nickel Theme: Look for the trademark, healthful and refreshing. Branding: Introduced first as Brad’s drink but was later changed to Pepsi cola. Logo: Thin brand name Pepsi cola. Packaging: 6 pack bottle as shown below. Advertising: form of signage, please see image below: Delivery: horse driven cart Year 1903: start of franchising. Theme: Exhilarating, invigorating, aids digestion. Sales: 7,968 gallons Logo: still the same. Year 1905: Logo was first changed. The point is to make the letters bolder from the old thin ones. This is easier to read even at a distance. Delivery: automobile delivery Year 1909: Barney Oldfield Endorsement: Barney oldfield, a racer, endorsed Pepsi. Theme: A bully drink†¦ refreshing, invigorating, a fine bracer before the race. Advertisements: newspaper ads Year 1920: Theme Theme: Drink Pepsi cola, it will satisfy you Year 1934: Pepsi legacy. Price of product: changed from ten cents to five cents. Packaging: 12 full ounce bottles. Sales: skyrocketed. Year 1939: comic strip Comic strip: Pepsi Pete Advertising: newspapers Effect of advertising: Pepsi cola was associated with the characters. Theme: Twice as much for a nickel Signage: Target market: Advertising targeting African Americans: Year 1940: Jingle break Theme: â€Å"Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you.† Jingle: Nickel, nickel Logo: Packaging: bottles are 12 full ounce with embossed Pepsi word and label. Sponsored: Nationwide essay writing using Blacks Year 1941: American war support Crown: changed to red, white, and blue Make: Year 1943: Theme Theme: Bigger drink, better taste Year 1947: Blacks in ads Theme: Leaders in their field Year 1949: Theme Theme: Why take less when Pepsi’s best Year 1950: bottle cap Slogan: More bounce to the ounce (energetic decade) Logo: bottle cap with desc logo Jingle: have a Pepsi, the light refreshment Year 1953: Theme Slogan: The light refreshment Reason: to answer the weight conscious Americans Year 1954: Theme Slogan added: Refreshing without filling Year 1958: Target Target market: young and fashionable Slogan: Be sociable, have a Pepsi Bottle: swirl design Trend: ballroom dancing Year 1960: slogan Slogan: Now it’s Pepsi for those who think young Reason: Be young think young Commercials: soda fountain, fishing Year 1962: logo Logo: logo was changed Caps: serrated bottle caps Year 1963: bottles volume Bottles: shifted from 12 ounce to 16 ounce then to 12 ounce cans Jingle: Come alive Slogan: Come alive, you’re in the Pepsi generation. Reason: Identifies with the consumers and not by the products attributes Commercials: motorbikes, amusement park, sand sailing Year 1970: bottles Bottles: two liters Year 1973: logo Logo was changed Slogan: Join the Pepsi people, feeling free Reason: One people, many personalities Year 1975: Pepsi challenge Commercials: results of the Pepsi challenge was made public in TV Jingle: You’ve got to live Pepsi got a lot to give Bottle: introduction of two liter plastishield bottles Year 1978: Packaging: introduced the 12 packed cans Year 1991: Packaging: PET Logo: changed Year 1993: theme Slogan: Be young have fun Year 2001: theme Slogan: The joy of Pepsi References Ads history highlights (2007). Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history page=highlights Davidson, M. W. FSU (2004). The Pepsi generation. Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://micro.magnet.fsu.edu/creatures/pages/pepsi.html

The Partiality Of Wholeness :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Religious people believe in the existence of a supreme being. It has many attributes but two of the most striking are that it seems to both encompass and to pervade everything. Judaic sources are in the habit of saying that we all have a "share of the upper divine soul". Put more formally, we can say that we are both part of a Whole and permeated by it. But what are the relationships between the parts and the Whole? They could be either formal (a word in a sentence, for instance) or physical (a neurone in our brain, for instance). A formal relationship entails an impairment of the truth value of a sentence / proposition / theorem / syllogism with the removal of one or more of its parts. As a result, a part could be reconstructed to fit into an impaired Whole once the formal relationships (and the derivative truth value) are known. Things are pretty much the same in the physical realm: the removal of the part renders the Whole - NOT Whole (in the functional sense, in the structural sense, or in both senses). A part is immediately discernible: it is always smaller (size, mass, weight) than the Whole and it always possesses the potential to contribute to the functioning / role of the Whole. The part need not be active to qualify as a part - yet, it requires the potential to be active to do so. In other words : the Whole is defined by its parts - their sum, their synergy, their structure, their functions. Even where epiphenomena occur - it is inconceivable to deal with them without resorting to some discussion of the parts in their relationships with the Whole. But the parts are also defined by their context, by the Whole. It is by observing their place in the hyperstructure, interactions with other parts and general function of the Whole that we can assign the title ("parts") to them. There are no parts without a Whole. In this sense, it seems that parts and Wholes are nothing but language conventions, a way that we chose to describe the world that was compatible with our evolutionary and survival goals and with our sensory input. If this is so, then, being defined by each other, parts and Wholes are inefficient, cyclical, recursive, in short: tautological modes of relating to the world.

Brand and Dairy Milk

The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U. K. , but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories, which are Chocolate Confectionery, Milk Food Drinks, Candy, Gum and Snacks category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs, Celebrations, Temptations and Gems. Cadbury enjoys a value market share of over 70% – the highest Cadbury brand share in the world!Their flagship brand Cadbury Dairy Milk is considered the â€Å"gold standard† for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. Earlier Cadbury Dairy Milk had positioned itself as a chocolate for kids . Later it was repositioned as a chocolate meant for all age groups emphasizing on the children hidden in us. The model that we have used is Customer Based Brand Equity Model and with the help of this model we have analyzed that how Cadbury Dairy milk has evolved since years and its perception has changed in the minds of consumer overtime.Cadbury Dairy Milk has done this perception evolving process with the help of aggressive advertising and they have been very successful in achieving their target.COMPANY OVERVIEW HISTORY (CADBURY)In 1824, John Cadbury opened a shop in Birmingham. This one-man business, trading mainly in Tea & Coffee was to be the foundation of Cadbury Limited. For over 100 years Cadbury was a family business. In 1943 non family directors were appointed. In 1847, the enterprise had prospered to a large factory in Bridge Street, Birmingham. John Cadbury took his brother Benjamin into partnership and the family business became Cadbury Brothers Birmingham.The business moved to Bourneville after outgrowing the Bridge Street Factory. The Workforce had risen up to 200 after 32 years at Bridge Street. After the death of two brothers in 1899, the company was privatized. It entered the era of scientific management; it introduced new ideas for their department like: Advertisement & Cost Analytical Laboratories Sales Department Offices Education & Training for Works Committee Medical Department employees On 2nd February, Kraft Foods took over 71% shares of Cadbury. They acquired it totally. But still Cadbury was on top in the market.This acquisition did not changed people’s mind and their craze for Cadbury Dairy Milk. Cadbury began its operation in 1948 by importing chocolates and then re-packing them before distributing it in the Indian market. After 62 years, it is having five companies at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore, Baddi (Himachal Pradesh) and 4 sales offices in (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai. The company’s main purpose is â€Å"Working together to create brands people love† capture the spirit of wh at we are trying to achieve as a business.We collaborate and work as team to convert products into brand. Simply, â€Å"we spread happiness†! Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% – the highest Cadbury brand share in the world! Cadbury is the â€Å"gold standard† for chocolates in India.The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment our main product is Bourn vita – the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as â€Å"The new concept of sweet snacking†.It delivers the taste of chocolate in the form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands. Byte was first launched in South India in 2003. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting.We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa productiv ity and touched the lives of thousands of farmers. Cadbury Milestones The Cadbury story is a fascinating study of industrial and social developments. From a one man business in 1824, Cadbury has grown to be one of the world's largest producers of chocolate. A small family business developed into an international company and the high standards of the Cadbury brothers were combined with the most sophisticated technology, skills and innovation.VisionThe governing objective for Cadbury India is to deliver Superior Shareholder value.Cadbury in every pocket.Sustain growth of Cadbury’s market through aggressive product development.Focusing on cost competitiveness & productivity in operations and innovative utilization of assets.Investing to develop people.Missionâ€Å"To provide customers with a tempting and exquisite taste† as enticing treats means a mouth watering treat which is simply irresistible.â€Å"Cadbury means quality† this is the promise of Cadbury. Its repu tation is to built upon quality.Its commitment to continuous improvement will ensure that promise.CADBURY PRODUCTSChocolateCadbury Dairy MilkCadbury CelebrationsBournville5 StarPerkGemsTobleroneBRAND ELEMENTSDairy Milk has been meticulously built around the world by Cadbury. It has been able to sustain a strong position in the market. There are many branding elements which have resulted into consistent result of its success. In India and across the world, the only chocolate wrapped in Purple with the logo of Cadbury written on it. Color of all other products of Cadbury like Gems which is so colorful.Packaging which introduces slight of milk splash shows the relation of milk with Cadbury. Insignia Logo which comes on the packaging in bold vintage Dairy font in white which also shows the relation of milk with the product. Logo Not only the above three, But there are many more elements due to which the consistent Branding of Dairy Milk is so very popular. Its different Advertisements, its punch lines etc†¦ It has always kept a strong association with Milk, with slogans such as â€Å"a glass and half of full cream milk in every half pound. And also advertisement which featured a glass of milk pouring out and forming the Dairy Milk bar.Also the ad campaigns are also the important element of Dairy Milk. It made chocolate an eating habit among the consumers, especially the adults. Long back it was a belief that chocolate is only for kids. But Dairy Milk changed this belief. Also they changed the trend of Sweets (Mithai) during the occasions like Diwali, New Year etc†¦ Dairy Milk brought a new trend that whether any occasion, Dairy Milk is best for all. Tolani It also gave some famous dialogues from the ads which people remember always.They were also the core brand elements of Dairy Milk. Let us see them below:The Real Taste of Life- A girl Dancing on Cricket FieldKhane walo ko Khane ka Bahana ChahiyeKuch Meetha Ho JayePappu Paas ho GayaAaj Pehli Tareekh Ha iShubh AarambhAll these above dialogues were form the very famous and popular ad’s of Dairy Milk. By this ad they wanted to covey to the people that for eating Dairy Milk they do not haveto wait for any occasion. They can just have it. Whether they are happy or Sad, But Dairy Milk can be taken in any of the mood.BRAND PORTFOLIOWorldwide In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk and it became the best selling product of the company by 1913. Fruit and Nut was introduced in 1928. In 2003, Cadbury made Dairy Milk into a family brand by taking the brands like Caramel, Whole Nut, and Wispa and marketed them as the sub-brands of Dairy Milk. By2006, there were 15 Dairy Milk sub-brands produced in UK including Shortcake Biscuit, Wafer, Orange Chips, Mint Chips, Crispies and Cream Egg. In following two years these brands were discontinued as they were not successful.Indian Market The Dairy Milk Brand alone accounts for approximately 33% o f total Cadbury’s sales. It has made Cadbury the number one confectionery brand in the market. Currently in India, Dairy Milk has following sub-brands under its name.BRAND POSITIONING AND REPOSITIONINGCadbury Dairy Milk has been the market leader in the chocolate category for years and has participated and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market. In the early 90's, chocolates were seen as ‘meant for kids', usually a reward or a bribe for children.In the Mid 90's the category was re-defined by the very popular `Real Taste of Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It appealed to the child in every adult and Cadbury Dairy Milk became the perfect expression of ‘spontaneity' and ‘shared good feelings'. The ‘Real Taste of Life' campaign had many memorable executions, which people still fondly rememb er. However, the one with the â€Å"girl dancing on the cricket field† has remained etched in everyone's memory, as the most spontaneous & uninhibited expression of happiness.This campaign went on to be awarded ‘The Campaign of the Century', in India at the Abby (Ad Club, Mumbai) awards. In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, through the ‘Khanewalon Ko Khane Ka Bahana Chahiye' campaign. This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments. More recently, the ‘Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase â€Å"Pappu Pass Ho Gaya† became part of street language.It has been adopted by consumers and today is used extensively to express joy in a moment of achievement and success. The interactive campaign for â€Å"Pappu Pass Ho Gaya† ba gged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for ‘Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results using their mobile service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk.The ‘Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards.SOME INTERESTING FACTSCadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. Cadbury Dairy Milk & Bournvita have been declared a â€Å"Consumer Superbrand† for 2006-7 by Superbrands India. During the First World War, Cadbury Dairy Milk supported the war effort.Over 2,000 male employees joined the armed forces and Cadbury sent bo oks, warm clothes and chocolates to the front.CHANGING PERCEPTIONDairy Milk has regular users. They do not have any particular occasion. They just have it. Children and youngsters play an important role Decision Roles in deciding when to have dairy milk. And now old age people also are slowly are in decision making. Dairy Milk has changed the scenario of having Occasions sweet sometimes. They say have it anytime including Diwali, Raksha bandhan, Weddings Dairy Milk have absolute loylaty status.Loyalty Status As we know that Dairy Milk is the only Brand who is the only one to promote chocolate as an important part of Festivals as well as it changed the mind sets of the people that chocolate is not only for kids but for all. The strategy to target adults was taken further with the help of a brand new positioning â€Å"Kuch Meetha Ho Jaye†. For Indians occasions and festivals have utmost importance and Dairy Milk rigorously focused on this point and set a new trend of having Dai ry Milk in place of â€Å"Mithai† during the occasions.CHANGING PERCEPTION OVERTIME THROUGH ADVERTISEMENTCadbury is a brand that all of us have literally grown up with. Though it has been immensely successful in its operations in the USA, UK, Australia, etc. from the 1800s, it entered the Indian market only in 1948. Since then, it has used a variety of strategies and a string of ad campaigns to reach out to the Indian consumer. Initially, Cadbury ads targeted children – they showed a loving father bringing chocolates home for the children as a surprise. The ads were formulated keeping in mind the Indian society then, where the children didn’t have money with themselves to buy sweets and chocolates.With this, Cadbury was able to capture a substantial part of its target segment – the kids. Next, it launched its famous ad where a teenage girl watches her friend play cricket and jumps into the cricket field, eating a Cadbury chocolate as soon as he hits a cen tury. Another advertisement showed a prospective bride with mehndi on her hands, prying open the wrapping of Cadbury chocolate with her elbows. It showed that teenagers too can enjoy the Cadbury chocolate. Girl in the cricket field Mehndi Next came the much talked about ad featuring Cyrus Broacha. It showed people from all age groups – a housewife in her 40s, a couple well into their 60s, and a teenager – enjoying the chocolate as Cyrus sang in the background â€Å"Khaane walon ko khaane ka bahaana chahiye†. In this way, Cadbury created inroads into all possible age groups. Post this, Cadbury changed its strategy. Having tapped all age-groups, it wanted to project Cadbury chocolates as a meetha – thereby trying to eat into the market of traditional Indian sweets.Advertisements were doled out showing Cadbury chocolate being enjoyed at every possible instance- before a good task (Shubh kaam ke aarambh se pehle), after dinner (Khaane ke baad meethe mein k ya hai), on payday (Khush hai zamaana aaj pehli taariq hai), after passing exams (Pappu pass ho gaya) or while just having a good day (Main khush hun aaj khamakha). Apart from this, Cadbury always comes out with special advertisements before important festivals like Diwali (toh iss Diwali aap kise khush karenge) and Rakshabandhan (Cadbury Celebrations- Pyar ka shagun).Cadbury was projected as the chocolate to eat on important as well as happy occasions. Kuch meetha ho jaaye Shubh Aarambh Khaane ke baad Khush hai zamana Pappu pass ho gaya Main khush hun Diwali Rakshabandhan It is because of such intelligent and innovative marketing strategies that Cadbury is the most successful chocolate brand in the India. Even now it posts a revenue growth of 30% annually, which is amazing.COMMUNICATION STRATEGYCadbury was the one having 70 % market shares in chocolate industry. Out of which 30% was the Dairy Milk alone. This is because of constant re-invention of the brand & bombarding comm unication towards the consumers consistently to maintain the top position in mind recall in confectionery segment.Dairy Milk was awarded as No. 1most trusted brand in Mumbai 2005 for the edition of Brand Equity’s most trusted Brand Survey. Dairy Milk targeted all the aspects as possible to get into the heart of all the people, ofall age groups. For this they communicated with people through different Ad’s &Campaigns. Let us see few of them below: Khane walo KO Khane ka Bahana Chahiye Pappu Paas Ho Gaya Shubh Aarambh was one of successful campaigns of Dairy Milk. This means Auspicious Beginning. With this campaign they said that for whatever you start, start it with Dairy Milk and it will be successful.For this they chose the best to advertise: Amitabh Bacchhan.TOOLS FOR COMMUNICATIONDairy Milk used different media options to communicate different campaigns and promote Dairy milk. They are: Outdoor Television Radio Internet TV Advertisements is the most popular method f or Dairy Milk to show their new campaigns to people so that they can more and more relate it with their personal lives. They also have ground promotions in different malls. They arrange some contests also to promote their brand.DISTRIBUTION STRATEGYAs we know that Dairy Milk holds 30% value share of chocolate market. The demand of chocolate is increasing day by day. And Dairy Milk is no. 1 in that race. Indian market &specifically where the penetration of chocolates is increasing, brings a need for efficiencyin logistics and distribution. There is stiff competition in the confectionery market due to large exposure of foreign currency rate risk, mainly on account of import of cocoa beans, cocoa butter. Cadbury Dairy Milk is easily available anywhere in the market. Cadbury’ success of proper distribution is their efficiency.PRICING STRATEGYDairy Milk is positioned towards age group of 4-50, and thus the price is accordingly kept affordable. Also it is easily accessible to all c ategories. Price range starts from Rs. 5to Rs. 20 in different sizes. Cadbury Dairy Milk fruit and nut starts from Rs. 30. Dairy Milk Silk is a premium brand and thus the price of it is little higher that is Rs. 50.MARKET SHARECadbury Dairy Milk has launched some very creative advertisements in India over the years. More than innovative, the ads have been very relevant to the Indian ethos.The ‘shubh aarambh’ ads which captured the Indian tradition of having something sweet before an important occasion or ‘kuch meetha ho jaye’ which associated Cadbury Dairy Milk with celebratory occasions. Recently, Cadbury Dairy Milk has been airing the ‘meethe mein kuch meetha ho jaye’ campaigns which have found a lot of favour with the audience. The ads, in typical Cadbury style, are very heartwarming and creative. If we look through the years, we can clearly see that Cadbury is doing everything possible to maintain a strong hold on the Indian chocolate marke t.While it remains a dominant leader with over 70% of the market share, this has eroded over the years as competitors like Nestle, Amul and CAMPCO have made strong forays. There was a time before and during the early 90s when Cadbury’s enjoyed an even higher market share. This was the time when chocolates were very clearly positioned for children. However, with the entry of global giant Nestle, two things happened. Firstly, there was a sudden spurt of competition for Cadbury. But more importantly, the market began to grow at a faster pace.Cadbury seized this opportunity and started creating advertisements that were targeted towards the ‘kids in all of us’. This was a very smart move as they already had the children’s segment all tied up. Moreover, the children of the 90s have now grown up, and Cadbury still offers them reasons to eat Dairy Milk. Hence, while their market share has eroded by a few points, Cadbury has significantly improved its revenues in a bsolute terms by evolving a long term advertising plan and one that is very relevant to the Indian context.With predominantly Indian themes, special moments (remember the girl dancing on the cricket field) and soulful music, Cadbury has really managed to connect with the audience. The recent ‘meethe mein kuch meetha ho jaye’ campaign is simply a continuation of this strategy to expand the market. In conclusion, Cadbury Dairy Milk has managed to take a simple chocolate bar and create numerous associations with it over the years. It has built up different audiences over the years, and to every audience it offers a different meaning but one that is very relevant.COMPETITOR’S ANALYSISIn Indian Market, the main players in the confectionery market are Cadbury, Nestle, Candico, ITC and Parle. Let us see the competitors of Cadbury Dairy Milk in detail below Company Founded in Brand Portfolio Kraft Foods 1903 Cadbury Dairy Milk & Variants, Éclairs, Bourn vita etc†¦Nestle 1860 Kitkat, Smarties Ferrero 1940 Rocher, Raffaelo, Nutella Amul 1945 Milk Chocolate, Fruit and Nut chocolate Candico 1997 Loco Poco Gum, Big Bubble ITC 2002(Confectionery Minto and Candy man Segment)Parle 1929 Melody, Mango Bite, Poppins, Kismi, Orange Candy.POINT OF PARITY (POP) & POINT OF DIFFERENCE (POD)POPs PODs Point of Parity Point of Difference Attributes or benefits Attributes which are which are strongly not unique but associate with somewhat same as competitive brand. compared to other They make the brand brands. something different from the other.POP’s & POD’s OF CADBURY DAIRY MILKPoint of Parity Point of Difference Chocolate manufacturing Legacy GoodwillVariants such as Fruit & Nut, Dark Emotional connect with customers Chocolate Constant innovation in ads Generic name in Indian chocolate market Good quality products Campaigns targeting from kids to adults Association with milk Excellent distribution systems 2 Layer packaging Dairy Milk is the on ly one chocolate which says that in occasions also it can be used as sweet.BRAND EXPLORATORYCustomer Knowledge Cadbury dairy Milk has been trying to get out of the image of† Just another chocolate† and become something special in the minds of the people.They have also been trying to position themselves as chocolates for all age groups and not just kids. The campaign has successfully created a picture in the mind of the customers that Cadbury is not just a chocolate but means of celebrations. Sources of Brand Equity There are two main sources of Brand Equity and they are: Brand Brand Image Awareness It is customers ability to It is consumers identify under different perception about the situations. brand. Brnad Image has three Two things form Brand main pillars: How Awareness: Brand strong it is, Is it Recognition and Brand Favourable and what Recall are the unique brand associations.BRAND AMBASSADORSAs we know that previously Dairy Milk was only considered as Chocolate, but their new campaign has changed this perception of consumers. As discussed above now Dairy Milk is considered as Traditional sweet of Indian culture(Mithai) which people give to their near and dear ones on the occasions and now they use Dairy Milk as sweet (Mithai). Brand Ambassador chosen for Dairy Milk is none other than Megastar Amitabh Bacchhan. He endorsed the brand so successfully that everyone loved the brand much more than they did.The endorsement has successfully captured the Indian festivals like Raksha bandhan, Diwali, Wedding, Birthdays etc†¦ Now people give Dairy Milk as token of love, care and affection to their friends and family.BRAND MANTRA OF DAIRY MILKDairy Milk also enjoys a great – Brand Recall value when comes to chocolates with Milk. Dairy Milk has huge command over – its distribution network spanning across India. Certain segment feel that price of innovations with crafted Dairy Milk is high and compared to communication campaign that Am ul Milk chocolate is preferred.It offers quality product with Dairy Milk is somewhat lacking in establish a clear and consistent other emerging markets. It has Brand Image over the years. Strong command over its brand image in India and Europe But other places it is lacking. Dairy Milk has been able to the recent acquisition of Cadbury which is a globally established by Kraft Foods may result in brand name known for its somewhat negative effect on the manufacturing competency and brand.CUSTOMER-BASED BRAND EQUITY PYRAMIDRationale of CBBE model:Basic premise: The power of a brand resides in the minds of the customers. The challenge is to ensure that the customers have the right kind of experiences with the products and services and their marketing program to create the right brand knowledge structures i. e. Thoughts Feelings Images Perception & Attitudes Building a strong brand involves a series of steps as part of a â€Å"branding ladder†. It is characterized by a logically c onstructed set of brand â€Å"building blocks†. We need to identify the areas of strength and weakness and to provide guidance to marketing activities.BRAND SALIENCEBrand Salience measures awareness of the brand, how often and how easily the brand is evoked under various situations or circumstances. It is the same as brand identity i. e. Who are you?DEPTH OF AWARENESSIt measures how likely it is for a brand element to come in mind i. e. ease of recognition and the ease with which it does so i. e. recall value. The Cadbury brand is associated with best tasting chocolate which includes from everything from solid blocks to chocolate filled bars and novelties. For many people , chocolate is Cadbury and no other brand will do.The core values of quality, taste and emotion supports the Cadbury brand. Consumers know that they can trust a chocolate bar that carries Cadbury branding. The swirling chocolate and „glass and a half? are powerful images. They both portray a desire for chocolate while the half full glass suggest core values of goodness and quality. The brand has been successful in establishing the link, in the mind of the consumer ,that Cadbury equals chocolate.BREADTH OF AWARENESSIt measures the range of purchase and usage situations in which the brand element comes to mind.Branded products command premium prices. Consumers are willing to pay the premium if they believe that the brand offers levels of quality and satisfaction that competing brands do not. Now Dairy Milk comes in Rs. 5 The campaigns of „Pappu pass ho gaya? and „Miss Palampur? aim to popularize Dairy Milk connecting it to various usage situations. Three consumer segments of „impulse? , „take home? and „gift? has been identified. Impulse purchases are usually products bought for immediate consumption. Take Home confectionary is generally bought in supermarket and is often driven by specific need.The specific need or usage can be an occasion. The consum ers make more rational decisions like brand influence, price/value relationship. These areas are further subdivided for e. g. the gift sector comprises special occasions (B?days or festivals) and token or spontaneous gift.BRAND PERFORMANCEIt describes how well the product meets customers? more functional needs. It transcends the product?s ingredients and features to include dimensions that differentiate the brand. The Cadbury brand name has been existence since 1824 when John Cadbury opened his shop in Birmingham, England.Over the years it has survived in a highly competitive market and developed its competitive advantage. It is successful in communicating the customers that it is still the ultimate in chocolate pleasure. It has shown the consistency in performance. The strength of the umbrella brand supports the brand value of each chocolate bar, thus implying how reliable the brand is. Cadbury’s packaging on the functional level, the pack was structurally sound to protect t he product quality in distribution and storage conditions, thus the consumers can acknowledge the durability of the product.The economic life of the product was mentioned in the product as per the respective food regulatory body. Cadbury’s world famous packaging is comprised of four key elements:1. Distinctive packaging design.2. The Cadbury corporate purple color.3. The glass and a half full of full cream milk logo.4. The Cadbury script logo.These elements convey to consumers the memorability, distinctiveness and high quality of Cadbury products. The attractiveness of packaging alone can be instrumental in stimulating a purchase specially impulse buyers.The brand also comes in various attractive packages for different occasion like „Diwali?, „Raksha Bandhan?, „Christmas? etc.BRAND IMAGERYIt depends on the extrinsic properties of the product including the ways in which the brand attempts to meet customer?s psychological or social needs. The intangible associ ation to Cadbury includes family experiences, childhood memories. The product could be bought from supermarket on the insistence of the child to its parents or from department store or specialty store through impulse buying or for little pleasures.The Cadbury as a person is able to create a feeling of warmth, the togetherness of family & friends on special occasions, to hold those relationships in life which are of prime importance and to savor the sweet success of winning. The core values of quality, taste and emotion are the pillars of the brand. The milk pouring on the chocolate bar, the icon represents the unique production process in Cadbury?s Dairy Milk chocolate which uses a glass and a half of full cream Irish milk in every half-pound, hence the unique taste of the chocolate.It serves to identify the product, its contents and the manufacturer. The heritage that has been passed down from the past.BRAND JUDGMENTSThese are customer’s personal opinions about and evaluatio ns of the brand, which consumers form by putting together all the different brand performance and imagery associations. Brand Quality: Consumers trust the brand because there is certain level of quality attached to it. The people buy chocolates during the auspicious occasion as a token of their love tells the level of trust that the people have.Brand Credibility: The brands like Five Star, Perk derive benefit from the Cadbury parentage including quality and taste credentials. The flagship chocolate brand, Cadbury Dairy Milk which is over 100 years old, is the third largest largest chocolate brand globally with retail sales of $2 billion. Its revenue grew by 5% in the year 2007 and by further 9% in the first half. Brand Consideration: The brand has been considered for possible purchase and use not only as a chocolate but it has become a substitute for sweet. The punchline „Kuch Meetha Ho Jaye? justifies this.The campaign has been highly successful with the brand endorsement of Amitabh Bachchan and consumers buy it for occasions like â€Å"Diwali† and â€Å"Raksha Bandhan† Brand Superiority: The unique taste of chocolate which comes in a pure form.BRAND FEELINGSThese are customers? special responses and reactions to the brand. The feelings that are evoked by the marketing program or by other means. Warmth The brand evokes a soothing type of feeling. As the chocolate melts inside our mouths, a similar soothing effect is felt inside our hearts.The commercial for the cricket match shows how sweet success of winning can be savored by the sweet taste of Cadbury. It also depicts fun and excitement. Passion It is reflected in the impulse buying nature of consumers. The commercial featuring a girl with „mehndi? put on her palms has a strong desire to have chocolates and she is adamant to have it. Bond of love & relationships The brand provides the consumers with an opportunity to express their love to their family and friends. It is a time to c elebrate and have few precious moments of togetherness.Enthusiasm The cricket match commercial also reflects the fun & the excitement. The brand makes the consumers feel excited.BRAND RESONANCEIt describes the nature of this relationship and the extent to which customers feel that they are â€Å"in sync† with the brand. It is characterized in terms of intensity, or the depth of psychological bond that customers have with the brand, also the level of activity engendered by this loyalty ( repeat purchase rates and extent to which customers seek out brand information). Attitudinal attachmentThe level of attachment can be judged by the fact that the consumers feel that is a perfect gift for special occasions. It could be used to express their token of love. The â€Å"little pleasures† that can be derived from the moments of family get-together. The moment consumers think about celebration they think about the brand. Sense of community The consumers feel a kinship or affili ation with other people associated with the brand. The commercial in which BigB and his childhood friend exchange their gifts they feel how much their choices resemble and automatically a feeling of kinship is developed.The sense of belongingness to that particular brand is generated. Behavioral loyalty The repeat purchases on various occasion be it Diwali, Christmas or to express their love or vote of thanks, only this brand comes to the consumers mind. This is the level of loyalty that the Cadbury brand shares with it consumers.RECOMMENDATIONSMaintain dominance in chocolate segment.Many new players are trying to enter Indian market so it should formulate new strategies so as not to lose market share.New channels such as gifting, child connectivity and value for money offering to be the key growth drives. Grow volume sales at least 20% p. a. over the next years.One new major product launch every year.FDI will bring in many new products and competitors so Cadbury will have to mainta in there strong market distribution channel so as not to lose market share.They need to maintain high standards and should be careful that there product remains sterile. And is not effected by insects.They should change packaging of Dairy Milk. Conclusion Will lose market share with globalization (a la Maruti) but will remain brand leader.Pest Analysis P: since the budget range is decontrolled, no political effects are envisaged.E:1) increasing per capita income resulting in higher Disposable income2) Growing middle class/urban population – increase in Demand3) Low cost of production – better penetrationS:1) Per capita consumption expected to increase – fashion2) Increasing gifts culture – increase in demand3) Lower cholesterol than â€Å"mithais† (sweet meat) – Substitute demandT: Will have to reinforce technology to international levels once India is a â€Å"free† economy .